Welcome Note

WELCOME! This site was created to share helpful topics about Marketing and Advertising. Feel free to explore each post.





Monday, March 28, 2011

How to Overcome Skepticism of Online Marketing

Everyone loves the Internet but not everyone is ready to buy. There can be a level of skepticism you may have to overcome and one way to do that is let them see your face. Use online video and you have an advantage over your competitors when dealing with customers.

Successful marketing is all about establishing a relationship; and that is so much easier when they can see and hear you. You may be very comfortable online but some people are still skeptical about doing business with you over the Internet and you need to persuade them to trust you before they will buy from you.

These are some of the top 10 direct marketing principles you can use to make sure your Internet marketing really works for you:

1 History

People want to know you are not going to disappear overnight so if you've been in business for any length of time then this will add credibility to you and your offers.

2 Statistics

Use genuine statistics to give you more credibility by listing number of customers served, money saved, profits made, and so on.

3 Testimonials

Don’t overestimate the importance of these so get them from your Customers and Clients saying how you and/or your products have helped them. Get experts in your market to validate and endorse your products and services and if appropriate get celebrities who you either 'rent' for your marketing, feature at your events or use by association.

4 Demonstrations

With the use of online video and 'how to' DVDs it is very ease to show a demonstration of your product and services both on and offline. MyVideotalk Studio is a web-based software that lets you make a screen capture video where you can demonstrate your products and services or talking though the sales letter. If you are in a market that isn't really familiar with online buying this works really well. What better proof that your product or service works than by showing an example of before and after. This treatment is very effective in diverse markets and you would be surprised at how many products benefit from it.

5 Credentials

What credentials do you have in your market? They don't have to be academic, but can awards, accomplishments, membership to organizations that are relevant to your market.

6 Publicity

Reprints of articles about you in the press or your articles being published in the media that lend weight to your credibility as the expert or authority in your market are highly valuable to you. Show your market that you are in demand and have status as an expert.

7 Guarantee

If you can't guarantee the product you're selling then find something else to sell that you can guarantee. Nothing gives more reassurance to prospects than a genuine, good guarantee.

8 Accessibility

On your website have your full contact detail if possible as this will give a big boost to your potential customer confidence in you and your company. Using just an email contact is the worst and an email, phone and address the best.

Never give a PO Box as your address as it immediately makes people suspicious.

9 The Personal Touch

Being visible in the business to your customers is a confidence booster for them. Make it personal so you are a real individual, anecdotes about you and your business, pictures and videos all make your customer more comfortable as if they have already met you.

10 Excess

Use a combination of as many of the examples above in your marketing! What may seem like overkill to you may not be enough to overcome some people's skepticism!




By