1. Don’t lead with your opportunity. This takes me back to when I was seeking an opportunity. Since I was serious and answered several ads, I was overwhelmed with calls, my inbox was full, and packages were arriving constantly. It was an endless stream of sales pitches. The only person that I spent more than 3 minutes on the phone with, was my existing business partner, the person who recruited me into my business over a year ago. So what made her approach different? Because she didn’t jump me like your average network marketing recruiting call, with information on her awesome business opportunity, she didn’t hound me. Instead, she asked me questions. She interviewed me. Here is an outline of the interview process. Always give first, then ask. Let them know you want to share a little bit about your company, and they can get more information from your site or presentation. Next you want to learn more about them to determine if you may have a solid foundation to work together. In the ask portion of the interview, take your time learning about their job, special skills, their family, what they like to do when they're not working, and their primary reason for wanting a home business. Determining a person's real reason will require you to probe this question in multiple ways, to get to the heart of the matter. The superficial response given by just about everybody is time and financial freedom. It’s not the time and the money, it’s what it will allow them to do, their passions, what really motivates them, and that is what you want to find out. Make sure you follow up by summarizing their "why" so they know you are listening, and ask if you have understood them correctly.
2. Focus on the person as a person, not a goal. Approaching people with "me" on the brain, and what you need to accomplish with Network Marketing recruiting, will not attract people to your business. It is not a verbal cue I am talking about. I am talking about the non-verbal communication which is about 93% of your conversation, it won't take long for people to see your primary goal is about you, and the door will be closed. Take the focus completely off of your goals, and put your focus completely on the person you are speaking with. Trust can only be built when people feel you have their best interest in mind. Be genuinely eager to learn about their needs and desires. When you can master techniques in listening, and being sincerely interested in the other person, they will walk away from that conversation feeling understood, and like it was the best conversation they have had in years. They will feel like you are the person who can help them accomplish their goals. People want to feel important, recognized and understood. Take excellent notes, because the next time you call, if their spouse answers the phone, you should be able to address them by name.
3. Under promise, and over deliver. Honesty will take you further than indulging. Quite simply, avoid leading people to believe they can accomplish outrageous goals with network marketing, especially when you know it's not a typical result. Kindly let them know that although you really like their ambition, and nothing is impossible, with your company, the average income after 3 months is about $1,000 a month (whatever the case may be). Next pose a question like - if you were generating (amount) three months down the road, how would you feel about that, keeping in mind this is your intial start up period? More people will appreciate you being honest, and lowering their initial expectations, than if you agreed with their goal, and 90 days down the road, they are completely disgusted because they haven’t even made $2k. The simple lesson here, don’t inflate numbers, don’t suggest pie in the sky results, if the majority of people are not reaching them. Sure we can all live by anything is possible with Network Marketing, but if only less than 1% of the people in the company have accomplished it, we can’t set our targets based on that group. The same applies with your products, don’t make promises or claims that are not 100% backed by real data.
4. Be real and be yourself. We can see a fake coming from a mile away. I remember listening to one of my newer business partners role playing a particular Network Marketing recruiting phone message script. Naturally, he is an easy going guy, comes through very genuine and sincere, but as soon as the voice mail tone sounded, he came across like a shiny happy salesman, with the energy of a cheerleader. Please understand, if your personality is naturally bubbly, I am not saying change it, because it is true to who you are. If you don’t, you come across like you are a walking infomercial with Network Marketing, and you won’t get a call back. Whether online or offline, just stay true to your personality.
If you will begin today by implementing just these 4 things, you should increase your conversion rates with your Network Marketing recruiting. You will want to spend more time training and developing these skills, and I suggest connecting with a mentor to help you. Also, make sure you have a good marketing plan in place, so you will always have enough people to talk to with your Network Marketing opportunity.
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